Like a homeless dog, I have been looking for a niche (a doghouse in French).
Experts prompted me to do that… and like an obedient pooch, I am following their directives.
Incidentally, a niche can also mean “a specialized segment of the market for a particular kind of product or service” and this is going to be the subject of this post.
It all began when I started to look for ways to increase my following; when consulted, professionals said: “find your niche” and concentrate on that topic.
“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche”. Kim Garst
As far as I know, I never had a niche and I never pretended to be an expert on anything. The word scares me. On my blog, I wrote about pétanque, photography, French and everything else.
But that is not narrow enough they said, you need to sharpen your focus.
OK, let me think… I got it… Cherchez la femme…
My other interests being rather seasonal, I am then considering focusing on millennial women. This is a fecund subject and it is always in vogue.
What do I know about women? Like all men, practically nothing, but being “on the wallaby track” I have plenty of time to do some research.
After all, who is not interested in women? They are half of the world’s population… It is an ambitious task, but I will risk it… cautiously.
Women have changed. This is probably an understatement. They are not the “weaker sex” of my young adulthood. Today, millennials are empowered women “qui n’ont pas froid aux yeux” (who are not cold in the eyes). This odd colloquialism means that millennials today are not faint-hearted and are willing to push back.
Ask them any question and they will set you straight. There are no embarrassing subjects anymore. Ask and you shall receive.
Millennials women are not perfect, far from it, but they are in flux. They are getting more involved in government and might bring some common sense to the smelly world of male-dominated politics.
“Women are the largest untapped reservoir of talent in the world”. Hillary Clinton
In conclusion, I might have found my niche after all. Trusted readers, what do you think? Is it a subject worth pursuing? Will I find enough bones in my niche to keep you happy?
Don’t be shy… I await your comments.
“Women who seek to be equal with men lack ambition”. Marilyn Monroe