Hype

Help! I am drowning in hype.
I don’t know if you realize it, but today we are drowning in “hype” and like the sea its level and toxicity is rising every year.
Hype I should remind you, is the extravagant promotion of mediocre people, products or events that are supposed to be life altering.

Visual and audio pollution is already extremely annoying, but hype is advertising’s super bug. It is exceedingly virulent and so far the CDC (Centers for Disease Control) have not come up with any effective vaccine against it.
As a temporary fix, it recommends the wearing of earplugs and gas masks, but there is no guarantee.

Not so long, it was the elections. If Obama (that Negro Muslim not born in America) were elected, we would turn into a Socialist hellhole like Cuba. We would have no choice but pack the car, grab the kids and run for Canada!

With elections thankfully behind us, we now have to cope with Thanksgiving and (ta-tah) BLACK FRIDAY. Hype is trumpeting that it will be smart to spend the night camping outside the store to save a few bucks.

Then Christmas (buy, buy, buy) and (drum roll) the FISCAL CLIFF.
If the Republicans and the Democrats don’t agree on fiscal reforms, America will certainly fall off the surface of the earth.
Then as an after-Christmas bonus, we have the SUPER BOWL (canon salvo). If you don’t buy tickets, you are un-American and deserve to die.

Before that contemporary baloney, we had YK, Year 1000 (Final Judgment Day). Since the end of the world is coming, give all your stuff to the Church to secure a spot in Paradise, or be ready to suffer the torments of HELL.

What about Y2K? Remember that one? In 2000, computers were supposed to go berserk and create panic throughout the civilized world.

Let’s not forget the unrelenting promotion of that insufferable Bieber kid (the new Golden Calf), and the semi-literate bimbo “Spooky Snooki”.

To paraphrase Groucho Marx, I am sending the following Tweet to Hype:
“Please accept my resignation. I don’t want to belong to any club that will accept people like those as members”.

But hype seldom delivers what it promises. So, starting from now, disregard most of what you hear on radio and television, and to buck the commercial trend, indulge in complimentary, random acts of kindness.

Alain