All too often, navigating them feels like wandering through a labyrinth with no exit in sight. Sloppy design, cluttered layouts, and poor navigation frustrate visitors, driving them away in search of better alternatives.
Following the trend set by so-called visionary leaders, many companies are now replacing human employees with “smart bots”—often with disastrous results. Efficiency matters, but we are still far from creating perfect human substitutes. Entrusting customers to digital apprentices rather than real professionals only breeds frustration and lasting resentment.
Before the rise of computerized systems, at least you could complain to a (sometimes grumpy) employee about poor service. Today? Try voicing your dissatisfaction about a frustrating website to anyone who cares—it’s an exercise in futility.
To attract and retain visitors, businesses must prioritize user-friendly design and seamless functionality. Because in the end, a frustrating digital experience is just as damaging as poor customer service—if not worse.
We must remember that we, the consumers, have the power to buy or boycott. If you’re dissatisfied, don’t hesitate to switch brands. There is always a competitor eager to earn your business. And by the way, Tesla isn’t the only electric car brand sold in America. Why support a company whose leader is determined to take your livelihood away?
Meanwhile, in “backward” Europe, people go on strike at the drop of a hat. When they disapprove of government or corporate decisions, they take to the streets and bring the economy to a standstill.
In “modern” America, what did all the fired workers do? Did they protest this blatant mistreatment? Not really. They meekly packed up their desk plants and pencil sharpeners, placed them in a cardboard box, and walked out without a fight.
Perhaps they’ll wake up when the stock market takes a serious tumble and threatens their livelihood.
One last word of advice: Be nice to people on your way up, because you’ll meet them on your (inevitable) way down.
Alain